top of page


Claude or Copilot? You're Asking the Wrong Question
Vendors are already converging on multi-model routing. We explain the five questions that actually determine whether AI agents create value for your business — and why they matter more than which platform you standardise on.
6 min read


Tokenmaxxing: The Hidden Cost Reshaping How Organisations Use AI in Data Engineering
Tokenmaxxing — the practice of treating AI token consumption as a measure of productivity — emerged from Silicon Valley in early 2026. It is now showing up in data engineering teams across industries, and the costs are less visible but no less real
5 min read
bottom of page
